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A history of social media screw ups
Just found (thanks to @JohnFMoore ) this excellent slideshow on the history of social media disasters. It covers 37 major corporate screw ups that every brand can learn from. Enjoy! Social media...
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Social media key PR driver
Social media is top of the PR priority list, according to a survey conducted by software company Vocus and researcher Deirdre Breakenridge. A report entitled, Social Media Comes of Age is based on a...
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SL’s top posts 2010
It’s that time of year again..time to look back over the past 12 months then to look ahead to the next year. Here’s a summary of this blog’s most popular posts of 2010. 10. Facebook profile, page or...
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Report: social media analysis
There are plenty of social media monitoring tools out there, some free, others can be quite expensive. And, By toodlepip although many are very clever, tests have shown that none can be trusted to...
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12 most-hated PR phrases
Oh no! Our friends at PR Moment have put together a jargon buster that includes the 12 most-hated phrases used in the public relations profession. I’m embarrassed to admit to using 11 of the 12. A...
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Brands use social media for PR
Image via Wikipedia The primary goal for businesses and brands using social media is to raise awareness and generate exposure, according to this week’s survey of fans of the Sherrilynne’s PR &...
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Digital grassroots: the Internet fights back
Michael Geist (Photo credit: Wikipedia) Yesterday, Michael Geist presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. His topic, the year the...
View ArticleOctober’s most popular posts
Most popular posts View more lists from Sherrilynne Starkie
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IABC Canada: the big shift
Darrell Bricker, CEO for Ipsos Global Public Affairs, opened the IABC Canada Business Communicators Summit in Ottawa last week with his keynote address: The Big Shift: understanding communications in...
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Facebook and a ‘harmless’ prank
Global news media is full of stories drawing parallels of last week’s royal hoax to Diana, and perhaps these are not unfounded. But for this new generation of royal watchers, there is one very big...
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PRs compared to Mao, Pol Pot and Stalin
PRs as compared to Pol Pot? There is a new study out that shows that PR professionals feel that serving the public interest is as important as their duty to their employers and clients. A Baylor...
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Motives behind Lance Armstrong’s confession
What were Lance Armstrong’s PR advisers trying to achieve with his recent confession to Oprah, given the maelstrom of negative media coverage that resulted. Granted, he certainly wasn’t the first-ever...
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Does your brand take bloggers seriously?
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the Technorati 2013 Digital Influence...
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Targeting Ottawa’s boomers
Ottawa Zoomers Show The baby boomer generation is an important demographic of consumers who are technology-savvy, use social media and are also still into mainstream media. That’s why last weekend’s...
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How to fire your PR agency
Patsy and Eddie (Photo credit: agentdeclan) They say that breaking up is hard to do, but when it comes time to part ways with your PR agency, it doesn’t have to be tough going. Whether you’ve had a...
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PR generalists vs social media specialist?
Can PR agencies respond to the structural changes of social media? A leading British digital strategist and long-time blogger, Simon Collister, (who, incidentally, is from the Isle of Man) thinks he...
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What is Rob Ford’s media strategy?
Any PR consultant worth his salt will tell you that when a scandal hits the headlines, it’s best to apologize, take full responsibility and promise never to do it again. Even better…do so with your...
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Corporate social responsibility all year round
The holidays are upon us; it’s a time of good will towards men, kindness and giving. Being a good corporate citizen and support of community causes comes to the fore at this time of year. This could...
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How to plan your story
Writing (Photo credit: jjpacres) Every journey begins with a single step. The same is true for writers; every story begins with a clear outline. Experienced storytellers might never actually write...
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Storytelling: how to for businesses
‘Storytelling is the conveying of events in words, and images, often by improvisation or embellishment,’ according to Wikipedia. It’s true that storytelling has been a crucial part of human life since...
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